SPQ Gold Testing
SPQ Gold testing refers to Sales Preference Questionnaire, the formal name of a test booklet, authored by George W. Dudley and Shannon L. Goodson. With the help of SPQ Gold testing, it is possible to identify the presence, nature and extent of what is known as Inhibited Social Contact Initiation Syndrome or ISCIS in salespeople and other personnel, who influence the salespeople. More than 300, 000 successful applications of SPQ Gold testing worldwide testify its effectiveness to gauge the extent of call reluctance among salespeople.
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