Link popularity is one of the factors used to determine the rank of your website when using search engine like Google or Yahoo. Link popularity basically represents the number and quality of websites linking directly to your site.
The link popularity is founded on the logic very similar with the voting system. In politics, if many people believe in your political platforms and agendas then the more votes you will garner. In like manner, if numerous websites believe you have a high quality contents or valuable information then they will link directly to your site quickly. Moreover, link popularity does not rely solely on numbers of links but on the quality of those other websites linking to your site. For instance, the value of link coming from personal homepage is relatively lower compared to those links from a major directory such as Yahoo.
If you are extremely interested to objectively evaluate your link popularity, you need not worry for there are several link popularity tools over the internet. With these tools, you can identify competitors’ strong points and determine the number of pages and quality of other websites linking to your site. Hence, you can identify key strategies and action points to further improve your performance and leapfrog the competition.
While link popularity is important, you should not lose sight of the most critical component – high quality content. Link popularity is least of your burdens if you have great contents that are very practical and extremely relevant to your target audience. Consequently, many websites will request or even beg to you just to get a link!
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